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Did you know that, on average, vacation rental owners spend an 8.4 hours per week marketing and managing their vacation rental properties?


I certainly didn’t, at least not when I took on my first rental. I had no idea that vacation rental management could be such a time-consuming – and fulfilling – endeavor.


But I’m getting ahead of myself. Let’s start at the beginning: Hi, I’m Sarah Nie, the founder and president of POP Rentals and Consulting, Inc. Originally from Columbus, IN, I made my way to Purdue University where I graduated with a Bachelors of Science in Natural Resources Management.


On my own in the real world, I surrendered to the allure of the south, with its warm climate, natural beauty and landscapes ripe for exploration. As a novice musician and huge music fan, Asheville’s creative community was the cherry on top of the area’s outdoor offerings – I had found the home my heart craved.


I spent a few years in the nonprofit and public sector, working as an environmental educator and outdoor instructor, and later, as an environmental health specialist. Then, the Great Recession hit – hard. After a soulless and unfulfilling stint in cell phone sales, opportunity (and fate) knocked: I was offered the chance to manage a historic Smoky Mountains vacation rental.


Suffice it to say, the vacation rental management bug bit – and never let go. After all, here I am, years later, managing not just one but more than a dozen vacation homes. Because while some might find the long hours too many, while some might find vacation rental management and marketing tedious, while some might not enjoy attending to inquiries and coordinating reservations and responding to emails and answering guests’ questions, I do. I love it, in fact.


Over these past # years, I’ve had the chance to hone my skills, immersing myself in the industry, learning everything I can about reservations management, and fine-tuning my skills. And falling deeper and deeper in love with Asheville.


POP Rentals is the result of that experience: a local, laser-focused and highly personal approach to Asheville vacation rental reservations management. I am so proud and privileged to call this my career – to be able to work with dedicated property owners, passionate Asheville vacationers, and all the people, places and sights that make Asheville one of the most popular destinations in the country.


So that’s my story. What’s yours? Get in touch today, and let’s chat. I’m looking forward to it!